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Where Marketers Go to Grow

September 23, 2010 // 1:30 PM

Facebook Makes It Easier to Stop Fan Spam

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Has a spammer crashed your Facebook Fan Page ? Spam links and comments are a major problem facing marketers who use Facebook to interact with their community. As you build your Facebook fan following , spammers seem to become more and more of an issue. Thankfully, Facebook has made an update to Fan Pages that now gives page administrators more power against spammers.

Now, Facebook Business Page administrators can report spammers and ban people who have made abusive comments.

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Marketing Takeaway

Spam comments and links destroy the credibility of an online community. One of the responsibilities of an online marketer is dedicating time to managing a community, which means promoting meaningful conversation and removing spam to keep communication flowing. A great way to do this is by establishing set time(s) to do moderation, depending on the activity of your community. Another way is to assign each team member a day of moderation, if your team is large enough.  

Have you seen this new feature available on your page yet?    

Topics: Social Media

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