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1. Make a list of your most important keyword phrases.

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band”. Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

2. Re-read this phrase, but ask yourself a question using it.

For example:

“When someone needs help with an outsourced recruiting service, what questions should they be asking me?”

“If I was at a cocktail party and someone said they were having trouble finding a 70’s rock cover band for a party, what would I advise them on?”

You probably get these kinds of questions all the time, anytime that you talk about what you do. Close your eyes and think about the last time you had this conversation. The great thing about these questions is that they play to what you already know best – The questions your peers have about your business.

3. Write down these questions.

Keep going until you have at least five questions. You’ll end up with something like this:

Outsourced recruiting services, questions they should have:

They hit a situation where they are about to experience major growth, and need to hire 100 new staff by the end of the year in order to meet their goals.  “Do you handle this type of job?” “Can you handle a volume of 100 people in 3 months?” “What industry experience do you have?” “Do you have any references of clients who you did something similar for?” “How can you help my other departments, like HR, absorb the change?” “What do you offer that is similar or different to the other RPO vendors?” 

This leads into your blog post pretty quickly. Keeping the above example: “What do you need to consider when onboarding large numbers of staff?”

This speaks directly to the actual problem that your blog reader is facing, and establishes your expertise on the area. Reading this, no one can doubt that you know all of the important issues to consider when hiring 100 employees in a short period of time, and would be a great resource to have at your side. By expanding on each of your questions and points more fully, you have a rich outline with your important keyword for that blog post scattered thoughtfully through the content, and ready to take expand into a full post.

4. Review your outline.

At the end, your outline should look something like the below:

Blog post: “What do you need to consider when onboarding large numbers of staff?”

Issue 1: Do you have the training staff?

Issue 2: How would HR handle that influx of new staff?

Issue 3: Are you prepared to interview 300 people in three months to fulfill 100 positions?

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X?

How do you generate new blog article ideas for your business blog?

Photo Credit: andyp uk

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Originally published Sep 30, 2010 1:00:00 PM, updated July 28 2017


Brainstorming Techniques