As a popular influencer, Chris Brogan receives his fair share of pitches. In order to help you avoid contributing to bad PR, his article highlights some great ways to improve your pitches and their effectiveness.
Some of Brogan's tips include targeting the right influencers, humanizing and personalizing your pitches, being concise, making it easy, and
Crafting a good pitch takes time and effort. If you don't do the work, your pitch will end up in the trash.
It's obvious -- the use of technology makes marketing more effective and efficient. We all have a number of go-to tech tools in our
marketing tool belt
, but Stibbe's article highlights a few you may be missing out on or overlooking.
Solis' article discusses some very interesting data gleaned from recent research by ExactTarget and CoTweet. The goal of the 1,500 consumer-survey was to identify top motivations for following brands on Twitter. Of those surveyed, the research found that 72% publish blog posts at least monthly, 70% comment on blogs, and 61% write at least one product review monthly, proving that social consumers are both vocal and connected.
In summary, the research concludes that
users are the most influential social consumers online today. Solis also cites similar research that supports this conclusion and reveals that a significant percentage of Twitter users share opinions about companies/products, make recommendations, and seek guidance.
D'Souza's article provides some great food for thought when considering the use of "facts" in
. While we all want to make our content credible by supporting it with data, this article discusses the reality that research can often be tainted and explores the ways in which it can get that way.
While Sean is hardly saying you avoid using facts in your content, he does believe that your time is better off spent writing what you know and sharing your experiences, not spending hours upon hours researching data. His recommendation is to put your research on an egg timer.
D'Souza says it best: "Research makes things interesting, but your own case studies are just as interesting."
Do you publish a blog post, promote it, and then forget it exists? It doesn't have to be that way. In fact, promoting and optimizing evergreen content can do wonders for your business months -- even years -- after it's been published!