This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub .

describe the image This post is a sneak-peak of data from the upcoming  Science of Lead Generation webinar  that will teach you scientifically proven ways to get more leads.  Click here to register now .

One of the most controversial topics in lead generation and online marketing in general is the best source of traffic for generating leads.

I analyzed over 2.2 million leads generated by our customers (not by us), and found the average conversion rates for the most common traffic sources.

source resized 600

I found somewhat unsurprisingly that paid traffic and email marketing tended to have the highest conversion rates. What did come as some surprise though, was that social media performed better than both organic SEO traffic and direct navigation.

Originally published Oct 5, 2010 1:00:00 PM, updated October 20 2016


Lead Generation