The transformation of marketing started long before social media was popular, and it is only one factor in the revolution happening today.
Social media won’t make your products better.
Social media won’t make you or your company more interesting.
Using social media won’t make your customers happier.
Hiring an intern to do social media won’t transform your company.
There is a lot of hype around social media, and too little realism.
Social media is not a strategy or a technique, it is a technology or a tool.
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Originally published Nov 2, 2010 12:00:00 PM, updated July 11 2013