The transformation of marketing started long before social media was popular, and it is only one factor in the revolution happening today.
Social media won’t make your products better.
Social media won’t make you or your company more interesting.
Using social media won’t make your customers happier.
Hiring an intern to do social media won’t transform your company.
There is a lot of hype around social media, and too little realism.
Social media is not a strategy or a technique, it is a technology or a tool.
Social media can be one powerful tool among others in your inbound marketing toolbox. Learn how to integrate social media into your marketing in a free webinar.
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Originally published Nov 2, 2010 12:00:00 PM, updated June 10 2021