I've spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. It is currently a front-runner for Slideshare's 2010 World's Best Presentation Contest (I'd love it if you
went and voted for it
. Note: You have to log into SlideShare, which you can do with Facebook, and vote in the gray banner under the slides).
I am extremely passionate about this subject. As a preview for my upcoming webinar , I have taken 10 of the most important lessons from my research and distilled them into actionable advice that you can implement in your own marketing strategies and tactics.
10 Ways to Make your Social Media Marketing More Scientific
1. Try lots of campaigns and iterate on what works. Conduct your own version of evolution, start with many different ideas and learn which things did well and do more of that.
2. Audience size does matter. Quality does not negate the need for quantity, you need to have both engaged followers, and a large number of followers.
3. Find and target your influencers. Having influential people in your audience is important, and especially in less technical industries, those members of your market who are on social media first, are the most influential.
4. Bigger & louder works – to a point. You can yell over the top of the social media clutter, but only for so long.
5. Personalize: talk to your audience. Ever heard your name over the top of the noise in a crowded party? That's selective attention, utilize it in your marketing.
6. Avoid link fatigue. If you want more clicks, Tweet fewer links. Don't wear your audience's attention out.
7. Help your audience look cool. Social media users are constantly performing, so your brand needs to be a badge of honor to help increase their reputations.
8. Don’t let information voids form around your brand. Rumors form when there's a lack of authoritative information, always get out in front of every potential crisis.
9. Don’t talk about yourself so much. Nobody likes to talk to the guy at the party who's only talking about himself. Don't be that guy on social media.
10. Don’t forget calls-to-action. As with every kind of marketing, you need to ask your audience to take the action you want them to do. Social media is no different, ask for the share.
Have these methods worked for your business?
Originally published Nov 2, 2010 2:30:00 PM, updated October 20 2016