A Simple Guide to SEO for Local Businesses [Infographic]

Lindsay Kolowich Cox
Lindsay Kolowich Cox

Updated:

Published:

When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?

Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.

According to Google's own research, "50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same."

With local businesses competing for the top spots in those searches, knowing how to optimize your website accordingly is key. To help you learn more about local SEO, SurePayroll created the infographic below. Check it out to learn the anatomy of a local Google search results page, how to optimize your website for local searches, and how to separate your search result from everyone else's.

 

What local SEO tips can you add to the list? Share with us in the comments.

SEO Starter Pack

Topics: Local SEO

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Boost your website performance with this free 3-part starter pack.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

START FREE OR GET A DEMO