More Signals to Prioritize Twitter

I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines.  However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts .

So, to all you folks out there that don’t have a Twitter account yet, or set one up but it’s sitting there lonely and abandoned, read on to find out why Twitter is not only important for building online reach but is also critical to help your business website rank in search engines.

How Twitter Influences Search Engine Rankings

First, a quick recap of some points- for more in depth information, check out the original article :

  • Twitter profiles carry a “score” with Google.
  • It’s likely the age of your twitter profile and how many followers you have affect how search engines will calculate your profile’s “authority”.
  • Just like inbound links give a website “credit”, so does social media sharing. A lot of retweets can tell the search engine that this is a good, trusted blog article.
  • When an influential person (including you) tweets your link, it is a sign to the search engines that it’s good, trusted content.

This information helps prove that social sharing has a positive effect on the reach of your business website. Like building inbound links and SEO authority , building “Twitter author rank” (or whatever they will decide to call it) will take time too.

Making Your Followers and Search Engines Happy With Your Twitter Account

Well, I’m glad you asked. Haven’t set up an account yet? What are you waiting for? Head over to Twitter and get your Twitter account set up . If you already have a Twitter account, get over to Twitter grader . We’ll help you see which areas you need to focus on.  Either way, if you need some direction download our in-depth kit on How to Use Twitter For Business . The kit will give you many of the answers you need to get started and be successful.

Social signals as a component of search engine ranking are only likely to get stronger. Whether you’ve thought Twitter was for you or not in the past, now is the time to build and solidify your Twitter presence.  Having a website that ranks well in search engines when qualified prospects are looking should be a priority for every business.

Photo Credit: respres

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Originally published Dec 2, 2010 11:11:00 AM, updated October 20 2016


SEO and Social Media