Which channels are producing the most web traffic for your company? Have you had a significant spike in traffic recently? Be sure to montitor your visits alongside your visit-to-lead conversion rate to ensure it's quality traffic you're generating!
Which channels are producing the most leads? Perhaps those are channels where you should invest more marketing efforts. Compare your channels too. How well is your email marketing efforts generating leads as compared to your search traffic?
You should love showing off your organic traffic to your CMO or CEO. Your organic traffic is the fruit of your content creation, blogging and social media efforts! Watch the visit-to-lead conversion rate closely too.
Tip for HubSpot customers:
Hold down your control key (or "apple key" for Mac users) and click on multiple channels on the right to compare them all at once!
5. Leads Generated from Organic Sources (And lead to customer conversion rate)
How many leads from organic traffic sources have closed? How many customers or clients have you won? Inbound marketing focused businesses have a
60% lower cost per lead
, so the cost-per-customer should be relatively low for your organic channels.
As you're producing stellar content and promoting your content through social media and email channels, how is your overall reach growing overtime? This is the tippity top of your funnel. The larger your reach, the more opportunity to nurture your network into website visitors and leads.
What other things do you report on to management? Share in the comments.