The Evolution of Search Engine Marketing [Dreamforce 2010]

Kipp Bodnar
Kipp Bodnar



Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010,'s user conference in San Francisco, to share insights about gaining visibility in search engine results pages for businesses.

In his presentation, Volpe discussed marketers' addiction to advertising. He encouraged them to build marketing assets instead of "renting" an audience from advertisers. Additionally, Volpe addressed the importance of buyer persona-driven content and the evolution of search engine marketing.


As Mike mentioned in his presentation, check out for more information on how to improve your website!

Topics: SEO

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