Videos present a great way to create remarkable content and expose your business to more PR opportunities. But coming up with creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videos come in to offer the perfect solution for a clever and well-budgeted clip.
In this episode of the Marketing Cast David Meerman Scott shares tips about crowdsourcing videos for your business. Watch the video below to hear his insights!
Create a Contest for Best Video
Launching a contest is a great way to go about crowdsourcing videos. Make sure the contest prize you offer is a significant sum, but not as big as the marketing budget for a full-blown video. Then, invite local film school students to participate and encourage them to create the best video assignment.
See How Other Businesses Did It
HP, for instance, used the D&AD Student Awards to launch a similar contest in 2009. Its assignment was: “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.” The end result of this contest was brilliant! It enjoyed thousand of views and hundreds of positive comments.
Give People Opportunity
Why would anyone participate in such a contest apart from the possibility of winning a prize? “They want the exposure,” says David. People are eager and excited to express their creativity and receive a public acknowledgment for it. So don’t think contests are a way to get a video for cheap. It is more about giving an opportunity to people who wouldn’t otherwise had it. Don’t exploit them but celebrate their unique perspective and knowledge.
What is your recipe for creating valuable videos?