blog tales Usually I am on the giving end of webinars, but this week, I joined a couple of thousand other attendees to spend an hour listening to Rick Calvert and Dave Cynkin, co-founders of BlogWorld , and Michael Stelzner, founder of Social Media Examiner , talk about "9 Companies Doing Blogging Right   ."

Featured are these nine blogs and the marketing takeaways from each are highlighted, examined and encouraged:

  • Citrix's Workshifting (not only about your brand)
  • The Pioneer Woman (a personal connection)
  • Stoneyfield Farm (thematically connected)
  • Delicious Days (design that rocks!)
  • P&G's  (a very targeted audience)
  • Danny Brown (demonstrating expertise)
  • Disney Parks (making memories)
  • Sweet Tea Leaf (sweetly human)
  • Nuts About Southwest (mix 'n match content) 

  Of course, HubSpot knows that businesses using a blog in their marketing programs receive 55% more traffic than those that do not.  Our friends at eMarketer tell us by 2012, 43% of all U.S. businesses will be marketing via a blog (up from 34% in 2010).

If you would like to listen to the Blogging Tales recording and view the slides, go here .  The link will only live for a couple of days and - if you want to learn what makes some blogs truly great - it is well worth the 60 minutes of your time!

Photo Credit: ktp

Originally published Jan 19, 2011 8:00:00 PM, updated July 28 2017