A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on
As with about every Super Bowl commercial, the writing, filmography, and editing was top notch. The commercials are funny, and speak to their core brand image. By releasing the videos a 5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials.
Its only been one day since the videos were uploaded to YouTube, and they’ve already surpassed 1 million views. If you haven’t caught the videos yet, here you go:
So How Does This Help You?While it would be great for every business to put together a Super Bowl commercial, its just not going to happen. Instead, you should be a little bit of a guerrilla marketer. Go for the quick hits that take your competition when they’ve dropped their guard. If you’ve got the next killer thing ready to launch, and you’re only holding back because of “timing” - just let it go, get it out the door. The quicker that its out there in the wild, the quicker you can start getting feedback and it can do its job. Make your competition react to you, not the other way around.
Photo Credit: danorth1
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