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February 10, 2011

Facebook Announces New Design and Upgrades to Fan Pages

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A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these fan pages to market on Facebook . Earlier this week, we shared that Facebook started allowing businesses to advertise stories shared on their pages. Today, the company announced some major changes to the page platform.

Pages Become More Like Profiles

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A major issue for marketers on Facebook has been communicating as a business on the platform. While businesses could have pages and share updates and get fans, they couldn’t do many of the other activities on Facebook that an individual could do. Changes announced today by Facebook open up the doors to many of these features. Starting today, businesses can navigate and interact with other areas of Facebook representing your business page, not your personal profile. This means businesses can choose to receive notifications about fan activity, "like" and comment on other pages and get their own news feed.

For marketers this is huge! We now have more engagement opportunities across the Facebook platform.

New Page Design

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Starting today, business pages on Facebook are going to look a lot more like the new personal profiles that Facebook rolled out recently. As part of this new design, businesses can feature photos at the top of their pages, showcase admins and highlight other pages they are connected with. The new design also moves the page navigation to the left sidebar.

New Facebook Nav resized 600

New Filters

New Facebook Filters resized 600

With this launch, Facebook has added a new “Everyone” filter that allows users to see the most interesting posts on a page first. Facebook has also created a place for people to discover the friends and interests they have in common with your page. 

Marketing Takeaway

The updates launched today to Facebook fan pages will make many marketers happy. The newly launched features include many that have been at the top of marketers' lists for a while. You can click the link at the bottom of the announcement page to take a tour of these new features and to upgrade your page today. Before upgrading your page, understand that the new design may force you to update any custom tabs that you currently have on your page.

Once you have upgraded your page, make sure that the images displaying at the top of your pages are ones that you want to appear. Ensure that the page is displaying the proper admins in the righ-hand navigation. After your page is upgraded and ready to go, explore the new feature that have been rolled out to make pages more like profiles. Think about the new engagement opportunities these new page features enable for your business.

Do you like the new design and features Facebook released today for pages?

Topics: Social Media

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