As Mark Kilens and Brian Whalley discussed during the August 5th Content Camp, How to Optimize Your Website for the Search Engines, guest blogging is a great way to build inbound links. Specifically inbound links tied to the anchor text of specific keywords you are trying to improve your SEO ranking for. Increasing the number of inbound links should be an important part of your SEO strategy as the search engines rely heavily on inbound links to understand which websites have the most relevancy for specific keywords.
A great example of the power of inbound links tied to anchor text can be seen when you Google the term “click here.” The first result is Adobe Reader which receives the #1 position mainly due to the millions of websites that link to the page with sentences similar to “if you are unable to view the document click here to download Adobe Reader.”
Finding blogs or websites that will benefit from your remarkable content can be challenging. Knowing the right places to look for guest blogging opportunities can make this much easier. Below are a few approaches to use when searching for guest blogging opportunities.
- Google alerts – Setup alerts focused on a “keyword” + “guest blogging”
- LinkedIn Groups – Groups usually have links to quality blogs
- Twitter Search – Search twitter for blogs focused on specific keywords
- Google Blog Search – Search keywords or persona characteristics
When seeking an ideal site to guest blog on, remember that it does not have to be a blog focused on the same industry you are in. If you are in the childcare industry you could publish on a parenting blog, if you are a plumber you could publish an article on a DIY blog.
If you had not attended the August 5th Content Camp, How to Optimize Your Website for the Search Engines, check it out today! As part of the resources included in this session, Brian Whalley shared the email template he uses to secure guest blogging gigs for HubSpot.
There are many ways to go about finding guest blogging opportunities, some more traditional than others. Do you have a favorite method to find new guest blogging opportunities that may be less “traditional”/more unique?