When Brian Halligan & Dharmesh Shah founded HubSpot, they had a simple observation that the way people work, shop & buy has fundamentally changed. This led them to create the vision for the inbound experience. Over the last eight years we have championed the phrase, “marketing is not about the width of your wallet, but is about the width of your brain” and backed it up with the inbound marketing methodology.

Turns out that the same is true for Sales as well. The sales process as we know it today has fundamentally changed. 78% of sales professionals indicate that their prospects are at least somewhat knowledgeable about their company before a sales rep even makes contact. In fact, for some reps, prospects have more information available about the company than reps have about their prospects. The power in a sales process has shifted from the hands of the seller to the hands of the buyer. Today, buyers are in control and the sales process happens on their terms.

However, most sales teams are still stuck following a 90s sales process, leaving them at a serious disadvantage. Close to 50% of sales professionals are spending up to 60 min a day performing manual tasks. Sales reps today are struggling to adapt to the modern sales process and have to instead rely on guesswork to decide who to follow up with and when.

Sales Has Gone Inbound.

To help businesses grow, help sales reps sell better, faster and make their lives easier, we’ve built our very own CRM that is ready for the modern day sales process.

The HubSpot CRM was built from the ground up to get rid of manual tasks and complexity. It refocuses sales reps on the thing they do best: selling.

Lets walk through how it works:

Contacts, Companies, Deals and Tasks

Contacts, Companies, Deals and Tasks

The HubSpot CRM collects data on all your Contacts, Companies, Deals and Tasks, and stores it inside a database. Because you're also using HubSpot, that data is shared with the marketing contact database so your entire company can work from the same information and toward similar goals.



The Timeline within the CRM presents a 360 degree of a contact in a simple and intuitive view. It organizes all touchpoints - email, calls, notes, website visits & conversions, and social interactions - that your contact has had with your business.

Email & Calendar

Email & Calendar

The HubSpot CRM connects with Gmail, Google Apps, Outlook, and Apple Mail, making logging emails easy and automatic. You can send emails to your contacts from right within a contact’s record. WIth the Google Calendar integration you can manage your schedule from within the CRM.



The Reporting capabilities of the CRM make it easy for your sales team to track progress of various deals throughout your sales pipeline.


Works with Sidekick

Sidekick Integration

HubSpot CRM has a native integration with Sidekick, the next generation of Signals by HubSpot. With a single click, you can add contacts directly from the Sidekick Insights bar. Since this is an entirely new product, we thought you might have some questions.  Here are the most common ones we've heard so far. Feel free to ask others in the comments and we'll try to get them all answered.

How does the CRM work with the Marketing Contact Database?

The HubSpot CRM and the HubSpot Marketing Product both are built on the same database, that means that every little detail you have in the marketing product is also available in the CRM, by default! There's no syncing because there's no need for syncing!  No importing of data, no importing of portal IDs. It just works!

With the HubSpot CRM all the lead intelligence that is available to your marketing team is also available to your sales team. With this kind of closed loop you canrun a powerful Smarketing machine that will help your business grow faster.

How can I get the CRM?

Existing HubSpot customers will be the first to get the CRM. The HubSpot CRM is currently in beta, but we'll be steadily rolling it out to batches of customers. All you have to do to request the CRM is head to HubSpot.com/Sales and sign up. We’ll notify you about the progress we are making throughout the fall and alert you when you can access it in your HubSpot account.  When you do get the CRM, you'll notice a slight change in your navigation and you'll be able to access the CRM from the dropdown under the orange sprocket.

HubSpot Nav 


What does it cost?

We thought a lot about what to charge customers for the CRM.  We considered a variety of price points and ultimately decided it should be free. Free. Isn't that a lovely sounding word?  In the future we'll be adding new features and add-ons to the CRM and those will likely come at a charge, but the core CRM - that's free for all existing customers on the HubSpot Marketing Platform.  

What if I already have a CRM?

If you already have a CRM that you like, that's perfectly fine! There's absolutely no need at this point to move from a CRM you're actively using to the HubSpot CRM. We have a highly-reviewed integration with Salesforce.com that is natively supported in HubSpot and great integrations with Microsoft Dynamics, Sugar CRM, Membrain, Relate IQ and a number of other CRM systems. View them all on our integration page.  

For customers interested in the free CRM, you can go right ahead and sign up at HubSpot.com/SalesYou’ll be the first to know when the CRM is ready for your use.


Be the first to try HubSpot CRM!

Originally published Sep 18, 2014 11:00:00 AM, updated February 01 2017