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How Can You Integrate With HubSpot Today?

Written by Courtney Sembler | Oct 5, 2017 3:00:00 PM

Your contacts come from many different places and through many different platforms. But how can you get all the information you need to be successful into HubSpot? 

HubSpot has partnered with businesses all over the world to make sure you get the most out of your contacts.

Let’s look at some of HubSpots integrations that you can use to get the most information on your contacts. 

How Do HubSpot Integrations Work? 

When you hear HubSpot integrations what do you think about? Maybe it's the connection you made with Salesforce when you first set up HubSpot or when you transferred the information off of WordPress. HubSpot has dedicated a lot of time to integrations for one main reason: we want to help people grow. 

This is why HubSpot has the Connect program. The HubSpot Connect Program is about building an integration with HubSpot's marketing, CRM, or sales software and leveraging HubSpot’s marketing muscle and grow shared customers.

Building on top of HubSpot is much more than an integration – it's about growing alongside the inbound marketing and sales movement. All of this integration between HubSpot and other software companies helps you and your business connect with your contacts. 

HubSpot integrations are here to help us grow together. If you want to become a HubSpot Connect partner apply here today. 

Three HubSpot Integrations 

There are many different integrations with HubSpot and you can even build your own with our API. From Wistia to PandaDocs and Zapier there are so many ways to integrate your information with HubSpot. 

Want a full list of HubSpot Integration Partners? Check them out here. 

With INBOUND last week I want to talk about three specific integrations (two that were announced at INBOUND17.)

  1. Shopify 
  2. Instagram Reminders 
  3. Salesforce 

Shopify and HubSpot Integration 

At INBOUND17 it was announced that you will now have the ability to have a native integration with ecommerce leader Shopify.

Currently this integration is still in beta but will allow you to seamlessly integrate Shopify and its data (customers, orders, and products) into HubSpot. When connected, you can easily use your online store data to inform your sales and marketing. 

For teams that aren't using Shopify currently we have a solution: Ecomm Bridge. This will be a new set of APIs built specifically for ecommerce use cases. 

If you want to learn more about these ecommerce integrations you can check out the information here and request an invitation to the beta. 

Instagram Reminders Coming to HubSpot 

In addition to the news that Shopify and HubSpot will now be integrated, another annoucement happened at INBOUND17: Instagram reminders. 

Instagram reminders will bring an easy way to create and schedule photos and video to publish to Instagram from HubSpot. It will go into beta over the coming months. It’ll join Facebook, Twitter, LinkedIn, and Google+ as a publishing option inside of HubSpot social tools. It’s part one of a product integration with Instagram. 

Instagram has experienced rapid growth over the last few years which means your contacts are spending more time there. To make sure you can reach your contacts where they are, you can now create Instagram reminders inside of HubSpot (Instagram doesn’t allow direct publishing from a third-party to their network.) 

We will continue to see a growth in Instagram and the marketing happening there. Check out Instagram Marketing and how you can use it for your business. 

Salesforce and HubSpot 

The last integration partner that I want to chat about it Salesforce. We have talked about in this series about contacts and their connection to every part of your business. This is the main goal of our integration with Salesforce. To keep your marketing and sales database in perfect harmony. When we have information about our contacts scattered in too many places then we lose sight of the information we need to drive our marketing and sales forward. 

This is not a new integration so I want to focus on a few things to make sure your Salesforce and HubSpot integration works the best for you. 

Cleaning your Database 

When integrating two platforms having a clean database is key. When we are talking about your contacts though? Cleanliness is a must. When bringing information over from Salesforce to HubSpot or vice versa you want to avoid having duplicate information or incorrect information. 

Want to clean-up your database before integrating?
Check out HubSpot Academy's project on database clean-up, here

Creating Inclusion Lists

When setting up your integration between Salesforce and HubSpot creating inclusion lists will be an important step. This allows you to create a smart list within HubSpot to limit the contacts that sync from HubSpot to Salesforce. This allows you to only transfer leads that meet a specific criteria.  The inclusion list is helpful in passing on only the most qualified leads to your sales teams.

Want to know more about Salesforce Inclusion Lists?
Check out this tool walk-through below: 

 

Field Mappings 

When setting up Salesforce Integration with HubSpot one step that you will take (or have taken) is setting up your field mappings between the two platforms. Field mappings are the link between HubSpot properties like first name and the equivalent Salesforce fields. 

This allows you to tell the two platforms which properties match in each system. When the information get's transferred back and forth you are not loosing anything for either system. 

Want to know more about Salesforce Field Mappings? 
Check out this tool-walk through below: 

 

 

HubSpot Integrations help you connect all the informaton you have on your contacts and have it placed in one centralized place. Whether it's passing information to your sales team through Salesforce or working on videos with Wisita. HubSpot integrations is here to help you and your contacts grow: together.  

Next on the "Contacts: A Growth Stack Story" Series.

Tune in next Thursday for the next article in the "Contacts: A Growth Stack Story" series. Next week, we will be reviewing the conversation around Conversations and how it will help teams manage, scale, and leverage one-to-one communication across their site pages, Facebook, Slack, and other messaging channels.