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Use Inbound With Your Ads to Effectively Convert Visitors

by Prachi Mishra

Date

February 14, 2017 at 2:30 PM

inbound ads convert visitors Many inbound marketers are wary of retargeting.

But when we look at combining inbound marketing with ads, the two marketing techniques can merge to become a powerful way to nurture current prospects into customers and current customers into upsells.

To set the stage, your inbound efforts will bring a brand new visitor to your website. If that visitor leaves your site without providing an email, retargeting can be a great channel to show them relevant content or product offers — especially when they've already shown high intent.

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Developing a Unified Content Strategy Between Marketing and Sales

by Kyle Jepson

Date

January 16, 2017 at 3:00 PM

content strategy marketing sales

Here's a question for you. In your organization, who creates more content: the marketing or sales team?

Chances are, you guessed the marketing team. And chances are, you might be wrong.

Here's why.

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Managing the Handoff Between Marketing and Sales

by Kyle Jepson

Date

December 21, 2016 at 11:00 AM

4976497160_026165c6cd_b.jpgOne of the hardest but most important parts of the inbound methodology occurs between the convert and close stages -- the handoff from marketing to sales.

How do you let the sales team know they have marketing qualified leads (MQLs) waiting for them? And how do you make sure they actually follow up?

To answer these questions, let's back up and talk about what makes a lead worthy of being passed to the sales team in the first place.

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How HubSpot Used Sponsored Updates to Drive Leads

by Marcus Andrews

Date

October 9, 2015 at 2:00 PM

sponsored updates

It’s official, ads can help amplify the effectiveness of an inbound campaign.

To help make ads easier we recently launched HubSpot Ads Add-On, so you can now create, measure, and optimize ads right inside HubSpot. But how exactly do you go about building ads into an inbound campaign? How should you measure success? How do you maximize the results of those ads?

We recently used LinkedIn Sponsored Updates to help amplify some of our own best performing content and drive leads. Here’s how we did it.

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3 Easy Steps to Writing Follow-up Emails in Less Time

by Alex Crumb

Date

July 15, 2015 at 1:00 PM

follow-up emails

We all suffer from only having 24 hours in a day. Chances are, you’re spending a chunk of that time writing emails. Lots of them.
In fact, we spend 28% of our workday in email, according to McKinsey & Company, and if you’re a marketer, you’re likely rolling your eyes at that amateur percentage.


Nevertheless, you’d probably like to have 2 hours and 15 minutes back in your day, right?

Here’s the action: write short emails. The benefits of writing short emails are limitless. Shortening your emails will not only reduce time spent on email composition, it will increase your communication clarity and reduce the necessity to repeat yourself the next day.

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