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Developing a Unified Content Strategy Between Marketing and Sales

by Kyle Jepson


January 16, 2017 at 3:00 PM

content strategy marketing sales

Here's a question for you. In your organization, who creates more content: the marketing or sales team?

Chances are, you guessed the marketing team. And chances are, you might be wrong.

Here's why.

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Managing the Handoff Between Marketing and Sales

by Kyle Jepson


December 21, 2016 at 11:00 AM

4976497160_026165c6cd_b.jpgOne of the hardest but most important parts of the inbound methodology occurs between the convert and close stages -- the handoff from marketing to sales.

How do you let the sales team know they have marketing qualified leads (MQLs) waiting for them? And how do you make sure they actually follow up?

To answer these questions, let's back up and talk about what makes a lead worthy of being passed to the sales team in the first place.

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How HubSpot Used Sponsored Updates to Drive Leads

by Marcus Andrews


October 9, 2015 at 2:00 PM

sponsored updates

It’s official, ads can help amplify the effectiveness of an inbound campaign.

To help make ads easier we recently launched HubSpot Ads Add-On, so you can now create, measure, and optimize ads right inside HubSpot. But how exactly do you go about building ads into an inbound campaign? How should you measure success? How do you maximize the results of those ads?

We recently used LinkedIn Sponsored Updates to help amplify some of our own best performing content and drive leads. Here’s how we did it.

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3 Easy Steps to Writing Follow-up Emails in Less Time

by Alex Crumb


July 15, 2015 at 1:00 PM

follow-up emails

We all suffer from only having 24 hours in a day. Chances are, you’re spending a chunk of that time writing emails. Lots of them.
In fact, we spend 28% of our workday in email, according to McKinsey & Company, and if you’re a marketer, you’re likely rolling your eyes at that amateur percentage.

Nevertheless, you’d probably like to have 2 hours and 15 minutes back in your day, right?

Here’s the action: write short emails. The benefits of writing short emails are limitless. Shortening your emails will not only reduce time spent on email composition, it will increase your communication clarity and reduce the necessity to repeat yourself the next day.

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Everything You Need to Know About the 2015-2016 Partner Certification

by Sarah Phillips


June 18, 2015 at 1:30 PM


Here in Boston at HubSpot HQ, June isn’t just a time of the year when we can finally put away the snow boots and pull out the flip flops - it’s also a “spring cleaning” of sorts for our partner training program.

On June 1st, HubSpot Academy launched the 2015-2016 edition of the Partner Certification. Whether you’re a brand new HubSpot Partner, or a seasoned veteran, we want to make sure you’re geared up with the information you need to get the most out of this update. Let’s dive in!

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