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An Introduction to Lead Generation

Free Download

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A starter guide to converting website
visitors into leads for your business
Download Now for Free
Download Now for Free

What's Inside:

  • How to define and qualify a lead
  • The mechanics of lead generation — assets you’ll need and concepts to familiarize yourself with
  • How to build a search engine optimization (SEO) strategy to attract leads
  • How to manage your leads with lead scoring and lead nurturing
  • Resources to start your own campaign
  • Examples of successful lead gen campaigns
  • And more!

The lead gen 101
guide to jumpstart your strategy

The measure of any inbound marketing team is the quality and volume of leads they bring in. By generating leads, you'll queue up your sales team for success, and ultimately drive revenue for your business.

Make money for your business by converting website traffic into leads with the help of this guide, brought to you by HubSpot, Rock Content, Typeform, and Webflow. Topics include everything from defining, qualifying, and nurturing leads to employing various strategies and tactics like search engine optimization to increase lead gen.

This guide also includes tips and tricks to help you get started with your first lead gen campaign and stay on track as you create more in the future. Download your copy now by filling out the form at the bottom of the page.

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  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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