Smart agency owners know that survival requires an imminent shift toward digital marketing services like blogging, content creation, search engine optimization and social media. But that transition is easier said than done.
That's why we interviewed the leaders of six agencies, all with a variety of backgrounds, all who came to the same realization that change was imperative. They acquired digital talent, changed their services and pricing models, and began selling integrated inbound marketing services to grow their businesses.
You'll hear stories and advice from:
- Greg Linnemanstons, President of Weidert Group
- Aaron Aders, Co-Founder and Marketing Research Director of Relevance (formerly Slingshot SEO)
- Paul Roetzer, Founder and CEO of PR 20/20
- Bob Ruffalo, Founder and CEO of Impact Branding
- Tiffany Sauder, President of Element Three
- John McTigue, Executive Vice President and Co-Owner of Kuno Creative
Whether you seek advice about how to change the way your own agency does business or simply want to learn how other small- to-medium-sized agencies operate, this storybook is for you.
