Webinar Details:
Duration: 40 minutes including Q&A
Hashtag: #fixyourdata
As a media company or news site, you know advertisers make the decision to work with you based on the size of your database. Sure they care about traffic stats and monthly page views — but those are vanity metrics when compared to the size of your newsletter lists and email sends. Your database is your ultimate money maker.
But as you know, keeping a database healthy is easier said than done. Data collection is a timesuck. Segmentation is hard. Keeping the database up to date is an ongoing battle.
The combination of all these things has left your database in a less than ideal state, and makes it challenging to articulate your value to new and existing advertisers on an ongoing basis. In this live webinar, we’ll discuss the most common symptoms of an unhealthy media database, explain how it's hampering your growth, and make 5 strategic recommendations to help you set and hit aggressive ad revenue goals in 2015.
After attending this webinar you will know:
- How to improve your contact databases by making connections between your audience and content
- How to build ongoing segmentation strategies that will produce targeted lists for advertiser sends
- How to create actionable goals for database growth and health for 2015
Webinar Presenters:
Melanie Collins, HubSpot
Melanie is HubSpot's Media Program Sales Manager. A radio and digital media sales veteran, Melanie helps media companies turn their businesses around with inbound marketing.