As a marketer, you may be wary of inbound marketing. There’s a lot of buzz around the term but to be frank, this isn’t a trend for today, tomorrow or this year.
Inbound marketing has been around for years and will continue to revolutionize and influence everyone from marketers to web developers to consumers.
On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.
Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.
Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing.
1) Inbound Marketing isn’t Content Marketing
Content marketing is integral to every stage of the inbound methodology. But it is only one piece of the inbound marketing equation. You can use targeted content to help accomplish attracting visitors, converting them into prospects, closing sales and delighting your customers.
2) Inbound Marketing is Similar to a Puzzle
There are many different aspects to the inbound methodology that only generate results when used in unison. In order to attract, convert, close and delight, you have to implement strategies in content marketing, email marketing, SEO, social media marketing and blogging. Alone, these strategies look ok, but you won't get the full picture until you fit all the pieces together.
3) Return on Investment is Much Higher
Have you ever tried measuring the exact ROI of a billboard? How’d that go for you? In 2013, 41% of marketers said that could prove inbound ROI for their company. Once you take the time to account for your efforts and measure the data/analytics gathered, you'll find that inbound marketing delivers time after time.
4) You Need to Spend Time and Creativity on Content Creation
To be successful, you have to spend time and resources on creating content. Content most commonly includes: blog posts, webinars, eBooks, whitepapers, infographics and more. No matter what form you choose, content is responsible for driving each stage in the inbound methodology.
It costs businesses 6 to 7 times more to attract a new customer than to retain an existing customer. This is where the delight aspect comes into play. By using all of the tactics previously mentioned, continue engaging with customers. This positive experience results in happier customers who will then stay with you longer and tell their friends about how great you are.
This article originally appeared on the New Breed Marketing Blog. New Breed Marketing is a HubSpot Partner located in Winooski, VT.
Originally published Aug 22, 2014 10:00:00 AM, updated October 20 2016