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Marketing Data Blog Posts

Stats, facts, and figures about the latest developments in inbound marketing.

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Marketing / October 1, 2014 How Closed Customers Can Help Inform Your Marketing Strategy
How Closed Customers Can Help Inform Your Marketing Strategy

By Dan Kraus

177774465Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this.

When you are early in your business, before your business model finally gels, any customer that pays you is a good customer.

This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy. But (and it’s a big but) you have to be careful in the ... Read More

Marketing / September 2, 2014 11 Key Performance Indicators to Help Improve Your Marketing
11 Key Performance Indicators to Help Improve Your Marketing

By Greg Linnemanstons

463634555Summer's almost over, and you know what that means! While "Football!" and "The kids are back in school!" are both acceptable answers, neither was the answer I was looking for.

No, the arrival of Labor Day means it's time to start working on 2015 marketing plans, because there's no single activity you can carry out that has as much impact on your business results.

Read More
Marketing / August 22, 2014 11 Facts About Inbound Every Marketer Should Know
11 Facts About Inbound Every Marketer Should Know

By Olivia Perek

174186913As a marketer, you may be wary of inbound marketing. There’s a lot of buzz around the term but to be frank, this isn’t a trend for today, tomorrow or this year.

Inbound marketing has been around for years and will continue to revolutionize and influence everyone from marketers to web developers to consumers.

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.

Read More
Marketing / August 18, 2014 Paralysis by Analysis: How Too Much Data Can Stifle a Marketing Campaign
Paralysis by Analysis: How Too Much Data Can Stifle a Marketing Campaign

By Marc Herschberger

450745235I can see it now: Spreadsheets and flowcharts tracking dozens of KPI’s are littered across a desk. Notes with scribbles saying “direct traffic down” and “unsubscribe rates increasing” are stuck to the side of a computer screen. 

In front of it is a marketing manager about ready to lose his last shred of sanity as he continues to pore over intricate reports meant to help him gauge the success of his campaign. 

This scene sounds like a terrifying caricature of business life, meant to magnify a perception that the manager or owner drives himself crazy over business.

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Marketing / May 21, 2014 5 Reasons Why Sales Leaders Will Love Inbound Marketing Software
5 Reasons Why Sales Leaders Will Love Inbound Marketing Software

By Neal Cranna

451095367We just finished our first year on HubSpot Enterprise which involved not only adopting new technology but also shifting our entire marketing and sales methodology to embrace the inbound world. Quite a big change!

During this time we focused on ensuring our sales leaders loved HubSpot as much as we did. Along the way we quickly learned several reasons why your own sales leader will love Inbound Marketing Software.

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Marketing / April 18, 2014 Dirty Database? Here's How to Clean It Up with Inbound Marketing
Dirty Database? Here's How to Clean It Up with Inbound Marketing

By Dan Stasiewski

166281571One of the biggest hurdles to launching an inbound strategy for most companies is the existing database of leads. Many of the leads have been accumulated over the years and remained uncontacted except for the occasional sales email, eNewsletter blast or tradeshow invite.

With a database like that, it’s no wonder marketers who plan to make an investment in marketing software want to make sure they have the right list before they launch.

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Marketing / January 7, 2014 5 Marketing Trends to Look for in 2014
5 Marketing Trends to Look for in 2014

By Scott Meyer

80614811This post originally appeared on the 9Clouds Inbound Marketing blog. To read more content from 9Clouds, be sure to subscribe to their updates.

In the new film Nebraska, the main character Woody Grant is nearing the end of his life and is found walking across Montana. When his son finds him, he asks the obvious question: "what are you doing?" Grant responds: "Heading to Nebraska to collect a $1 million sweepstakes that came in the mail."

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Marketing / January 6, 2014 3 Ways to Align Your Marketing and IT Departments to "Play Nice"
3 Ways to Align Your Marketing and IT Departments to "Play Nice"

By Jesse Mawhinney

babies_sharingMarketing is increasingly digital, data-driven, and real-time. As a result, marketing is becoming a fundamental driver of IT purchasing. In fact, a recent study predicts that by 2017, CMOs will spend more on IT than CIOs.

As the marketing department continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage the

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