You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers. You've got projects to create, often on deadlines that are way too tight. You've also got a fairly strict budget that you can't blow installing a font here or there that might work with your designs.
So to help out, we've scoured the internet for you and compiled 35 of the most beautiful and useful fonts to use in your marketing. Bonus: You won't break the bank trying to find one that works best for you. Here's what we found.
35 Beautiful Fonts to Download for Free
Free Serif Fonts
You don’t have to stick to Times New Roman to have your marketing taken seriously. This font is the perfect balance between professional and creative.
If you’d like a casual and soft version of a serif font, give Gabriela a try.
This serif font is versatile -- it could fit perfectly in an ancient fairy tale or on your latest ebook cover.
Like Playfair Display, Neuton is a fairly classic font. Because of its larger, yet more compact width, the font is perfect for mobile.
Inspired by calligraphy, this font is elegant, yet flexible. It works for both headers and body copy -- whichever works best with the rest of your design.
If you want a serif font with some personality, this font is for you. It has varied widths in the font stems (the main vertical strokes in each letter) so it comes across as more playful than typical serif fonts.
This font makes me think of Vogue -- it’s elegant, stylish, and timeless. It could be a great font to spice up your next event invitations.
8) Droid Serif
Here's a font that works really well for small screens. Thanks to the slightly condensed letterforms, you'll be able to fit more words in less space.
If you're looking for something a little unique but not too crazy, this font could be the perfect fit.
Free Sans Serif Fonts
This sans serif font is thin and delicate, but it would work well in both body copy and headers.
Serif fonts aren’t the only ones that can feel serious. Created specifically for a corporate client, this font is both solid and warm because of its sleek and rounded letters.
This font is modern and condensed, created originally for posters and headlines. Maybe it could work for your next infographic headline?
A fairly standard, easy-to-read, and fun sans serif font, Tuffy would work perfectly in a long block of text.
14) Poiret One
Looking for a font that's sleek, simple, and decorative? Try this one, which is based on geometric forms and is great for short texts. Try it on large signs, labels, posters, T-shirts, titles, or headlines.
A little bit thinner than Tuffy, Colaborate is another fairly classic sans serif font -- with a twist. I love how some of the letters’ tails round out at the end, and some don’t.
This sans serif font could pass for someone’s very neat handwriting -- perfect for adding a human touch to your marketing without looking like you scribbled it yourself.
17) Josefin Sans
This font is thin and very geometric, with a surprise in the letter “z.” Check it out below:
Here's a great font for displays, whether it's the text on your homepage, your blog headers, or on a sign somewhere.
Free Handwriting Fonts
19) Amatic SC
This hand-drawn font would be perfect for a poster or header that needs an artistic feel.
If you’re going for that grocery-list-scribbling look, this font is perfect for you. Whatever it lacks in “cleanliness,” it makes up for in personality.
21) Indie Flower
The name says it all. This font is not only easy to read, but it's also open and inviting thanks to its bubbly, rounded edges.
22) Dancing Script
Sometimes it can feel like you’re trading font personality for readability. Not with this font -- it’s both lively and readable.
This font is inspired by the designer’s experience with calligraphy and a “rare encounter with the mood-altering music of Santana” … can you tell? It’s both classic and funky -- perfect for your next SlideShare slide cover.
Another cursive-style font, BlackJack is friendly and elegant. Can’t you just imagine this on a Parisian café’s menu?
Though the cursive letters in this font are bold and close together, it’s fairly easy to read. I’d suggest using this font in a header or subheader as it is too bold and condensed for body copy.
Here's a fun one that reminds me of passing notes in class. It's no wonder, seeing as this font is based on the handwriting of a Korean high school student! Note: It looks great in all caps, too.
27) Rock Salt
This one reminds me of a comic-style font. It's great for a zippy, casual, hand-lettered look. (Or for your next OOO sign.)
This font is one of the most detailed in the “handwriting” category. I love the small space between some of the lines within letters -- check out n, m, or h to see what I mean.
Free Script or Cursive Fonts
29) Autour One
This font looks like a modern take on medieval calligraphy -- check out the diagonal points at the bottom of most of the letters. This font is a great way to add an older feel to a new design.
30) Gravitas One
Want to grab someone’s attention NOW? This bold font makes you perk up and listen to whatever the copy says -- right this instant.
This font reminds me of those block letters you draw in grade school on a science fair poster -- though the font is way more proportional and neat than mine ever were. The hand-drawn feel of the font makes you feel like there’s a human behind the design.
This font shouldn’t be used for small designs -- it’s made to be large, loud, and proud. It’s kind of trippy with all the three parallel lines in each letter, but it could look great on a Facebook cover photo or Pinterest pin.
This font reminds me of the font used for Broadway show posters. It combines thin and thick letter weighting, which is much easier to read in larger font sizes. This font could be a great way to change up your next webinar invite.
Though it’s another take on hand-drawn block letters, this font is more compact and versatile. Bonus: It has hearts above lowercase i’s and j’s for an extra dose of adorable.
35) Miltonian Tattoo
This tattooish font has lots of intricate details to make your designs look unique. For example, there are little embellishments of curls and points on most of the capital letters -- the perfect way to make your design stand out.
Editor's Note: We hope you will find these fonts helpful -- but because they are offered by other parties on their sites, we can't make any guarantees or promises about them (like that they will be available or free to use). Also, we want to mention that the folks who offer these fonts might have rules about how you can or can't use them, so there might be limitations that are applicable to use of the font.
This post was originally published in July 2013 and has been updated for freshness, accuracy, and comprehensiveness.