October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it's easy to get caught up in the Halloween spirit.
So, as I pondered what to say in my talk for the MarketingProfsB2B Forum earlier this month, I couldn't help but see monsters. Monsters everywhere!
You see, there are monsters inside every company. Foul creatures in our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive. These demons will kill your company's growth. And, if you continue to let them run wild long enough, they can bring on the #Funnelpocalypse.
To protect us all, I created a guide to help you find and stop these seven ghouls before they kill your company's growth. Use it and prosper. Ignore it ... at your peril.