The movie has only been out for a few weeks, so we haven't seen whether these wild marketing ploys have paid off just yet. Still, it's important to learn from it for our own marketing purposes.
The reason the whole Anchorman 2 campaignwent viral was because each stunt was delighting its hardcore fans -- you know, those people who would be thrilled to see the movie and tell others about it.
So even if you don't have a billion gagillion dollars to spend on Dodge ads or buying up colleges, you do have the ability to delight your biggest fans -- which could get you on your way to having that billion gagillion-dollar budget.
What did you think of the film's promotional strategy? Share your thoughts with us in the comments.