There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic.
Motion is exciting to us, and often conveys a message difficult to express through text alone.
Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office, but nonetheless, it still often wins in a contest against its static alternative -- doesn’t it?
Here, we’ve compiled a list of some of the coolest animated logos businesses are using today. These logos are so sleek and pragmatic, they’ll likely inspire you to beg for a redesign of your own company logo.
If you don’t believe me, let the exploding Skype name speak for itself.
1. Shazam
Image courtesy of Oleg Turbaba.
2. Skype
Image courtesy of Pivotal.
3. Nike
Image courtesy of JustCreative.com.
4. FedEx
Image courtesy of JustCreative.com.
5. Lux
Image courtesy of Mucho.
6. Spotify
Image courtesy of Oliver Keane.
7. Feral Sphere
Image courtesy of Mind Design.
8. Brikk
Image courtesy of Gun Karlsson.
9. Sello
Image courtesy of Latham Arnott.
10. Untime
Image courtesy of Tony Pinkevich.
11. Firefox
Image courtesy of Latham Arnott.
12. Flight PR
Image courtesy of Dia.
13. OpenView
Image courtesy of Pentagram.
14. Cub Studio
Image courtesy of Fraser Davidson.
15. Ugmonk
Image courtesy of Seth Eckert.
16. Arzábal's Food Truck
Image courtesy of Behance.
17. Two Twelve Studio
Image courtesy of Behance.
18. Scout
Image courtesy of Dave Chenell.
19. Fuzbiz
Image courtesy of Mattias Peresini.
20. AMA
Image courtesy of David Stanfield.
21. Ikea
Image courtesy of Nikita Melnikov.
22. Hypercompact
Image courtesy of Evgeny Skidanov.
23. Slingshot
Image courtesy of Anastasiia Andriichuk.
24. CrowdStrike
Image courtesy of Seth Eckert.
25. Google
Image courtesy of Adam Grabowski.
26. Glug
Image courtesy of Marcus Chaloner.