There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic.
Motion is exciting to us, and often conveys a message difficult to express through text alone.
Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office, but nonetheless, it still often wins in a contest against its static alternative -- doesn’t it?
Here, we’ve compiled a list of some of the coolest animated logos businesses are using today. These logos are so sleek and pragmatic, they’ll likely inspire you to beg for a redesign of your own company logo.
If you don’t believe me, let the exploding Skype name speak for itself.