Dan Zarrella

ReTweet This to Win One of 3 Apple iPad Tablets from @HubSpot

Update: this contest is closed and we will be annoucing winners starting Monday.   Who doesn't love sexy gadgets? And perhaps the most anticipated new one since the iPhone is the Apple tablet, to be announced today. We also love you guys, o...

Marketing  | 1 min read

On Facebook, People Have Profiles, Brands Have Pages.

Get more tips like this and learn about the full range of social media marketing platforms, tool, techniques, and strategies from Dan Zarrella 's book " The Social Media Marketing Book ," published by O'Reilly.

Marketing  | 3 min read

Is Twitter a Social Network?

Marketing  | 2 min read

Announcing the June 2009 State of the Twittersphere Report

In recent months the popular story about Twitter has been that the service's user base is growing at an incredible rate. With celebrities joining Twitter (including the all important Oprah ) and CNN and Ashton Kutcher 's race to a million f...

Marketing  | 2 min read

7 Tips for Effective Calls to Action

Marketing  | 2 min read

Continuous Testing and Improvement: Always Be Testing Everything

No matter how well your ads, emails and landing pages are performing, they can always be doing better. That little bit of knowledge should eat away at any marketer or business owner worth her salt, and by not striving for constant improveme...

Marketing  | 3 min read

Why Twitter Hashtags and Trending Topics Are Useless to Marketers

In social-media marketing circles, "trending topics" on Twitter are somewhat of a status symbol.

Marketing  | 4 min read

Picking a Twitter Username? Don't Use Numbers or Underscores.

Marketing  | 1 min read

9 Scientific Ways to Make Your Ebook Go Viral

1. Fill a knowledge gap

Marketing  | 3 min read

Groundbreaking New 'Personality Grader' Makes Marketing Less Manic

Of course, up until now, some marketers have been painfully unaware of their personality's effect on their work.

Marketing  | 2 min read

The Best Way to Build a Twitter Account? Step by Step.

You signed up for Twitter , added a short bio, uploaded an avatar and are Tweeting regularly, but still nobody's following you.

Marketing  | 3 min read

Bio Characteristics of Twitter Power Users

Last week I showed you that it's a really good idea to put a bio and homepage link in your Twitter profile if you want followers. This week I'm going to start drilling into the content of that bio.

Marketing  | 3 min read

Is 22 Tweets-Per-Day the Optimum?

Ever wonder how often you should be tweeting ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter?

Marketing  | 6 min read

How I Used Inbound Marketing to Find a Job in a Recession

Inbound marketing, of course, is the idea that the marketing of the future is not interruption. Outbound marketing says you buy commercials or print ads and interrupt content that your target audience is interested in, inbound marketing say...

Marketing  | 5 min read