Giving Tuesday is one of the biggest donation days of the year. Once it's over, don't let its impact fade away. Sure, you've seen a boost in donations off your Giving Tuesday campaign, but you've also gotten so much more value you can use to advance your organization's mission.
Once the Giving Tuesday campaign itself is over, have a follow-up plan that keeps the value growing throughout the next year. Here are four pieces to a successful post-Giving Tuesday plan.
1) Run An Engagement Campaign For People Who Donated On Giving Tuesday
Donating is a strong expression of interest. Run a targeted campaign for the ... Read More