Erica Santiago is a staff writer for HubSpot's marketing blog, content creator, and former journalist. During her four years in journalism, she used SEO best practices and digital marketing strategies to help stories rank at the top of SERPs. As a content creator, she employs various strategies to build her platform and connect with consumers. When she's not podcasting, filming, or writing, she's lounging in her Philadelphia, Pennsylvania, apartment with her two cats, Sushi and Wasabi.
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