Jeanne Hopkins

Coupons: Better with Click or Brick? [Cartoon]

Opening an eCommerce version of your brick and mortar store is an important business decision many retail business owners face. One advantage of taking your business online is the ability to do better couponing and customer targeting. Check...

Marketing  | 1 min read

New Chart: How To Grow Your Email Marketing List

Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information.

Marketing  | 2 min read

Avoiding the Queue: Brick vs. Click [Cartoon]

An ecommerce marketing cartoon.

Marketing  | 1 min read

New Chart: Does Anybody Know (More Than) My Name?

I've been traveling on this road I get the feeling it's getting on I keep moving on, I keep rolling on Does anybody know my name?

Marketing  | 2 min read

[Marketing Trend Watch] Top Word for 2010: Austerity

Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches.

Marketing  | 2 min read

12 Email Marketing Mistakes To Avoid [New Report]

While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit .  At the time, I thought that this was a val...

Marketing  | 3 min read

New Chart: Biggest Challenges Facing Email Marketing in 2011

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale.

Marketing  | 3 min read

A Global Marketing Tradition: New Year's Eve Ball Stats

As the famous New Year's Eve Ball descends from the flagpole on top of One Times Square, there will be an estimated one million people in Times Square , over a billion watching as the clock strikes midnight. A global tradition, where did th...

Marketing  | 2 min read

7 Proven Facebook Marketing Tactics

It’s been quite the year for Facebook. The company is nearing the 600 million user mark . It announced its new email messaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year .

Marketing  | 3 min read

The 10 Commandments of Customer Support

To my customer. I may not have the answer, but I’ll find it. I may not have the time, but I’ll make it. UNKNOWN

Marketing  | 4 min read

Did Email Marketing Offers Drive 2010 Holiday Buying Season?

Marketing  | 3 min read

Celebrating Humbug Day - You're Allowed a Dozen Today!

Today is both the shortest day of the year ( Winter Solstice) and Humbug Day, according to Wellcat Holidays & Herbs , the copyright holder of Humbug Day. 

Marketing  | 1 min read

New Charts: Bloggers and Blog Readers on the Rise

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been h...

Marketing  | 2 min read

Celebrating "I Love to Write (Marketing Stuff) Day"

I found " I Love to Write Day " while researching some blog topic ideas for this month.  Since the inception of "ILTWD" in 2002, nine states have officially recognized the day and 22,000 schools celebrate it.  

Marketing  | 2 min read

New Data: Generating Quality Leads is a Top B2B Marketing Challenge

You would think by looking at this new MarketingSherpa chart that B2B marketers are more worried about generating quality leads than creating new demand for their products and services.  Of course, 13% more of those surveyed ranked this cha...

Marketing  | 2 min read