Prashant Kaw

A HubSpotter's Guide to the Galaxy [Infographic]

Sometimes marketing seems like a cosmic adventure through social media, the blogosphere and other new, unknown regions of the internet!  Here's how HubSpot imagines businesses traversing through the galaxy to meet new beings, engage with th...

Marketing  | 1 min read

4 Ways to Generate Higher Quality, Sales-Ready Leads

Marketing  | 4 min read

Three Problems With Facebook's New Conversion Tracking Feature

The concept is very simple, and very similar to how conversion tracking is done in Google AdWords. You create a unique tracking tag for your ad in Facebook and embed the javascript it generates to the landing page on your site.

Marketing  | 3 min read

Finally, Twitter Search to Rank Tweets by Popularity

That has finally changed!

Marketing  | 2 min read

What Do Coke, Pepsi, Pampers, Dominos, Google and Facebook Have in Common?

Are audiences more interested in understanding what the big brands are doing?  Do we look up to Coke and Pepsi and other great brands for inspiration? At HubSpot, we love to measure everything, and recently we completed a short study on how...

Marketing  | 3 min read

Stop Leasing Your Marketing And Start Owning It

Traffic and lead volume are common metrics that most marketers and businesses track.  But unless you are tracking your conversion rates it is easy to be deceived by the illusion of growth.

Marketing  | 2 min read

It Takes a Village to Make a Marketer

Recently, when I was pondering the entire support structure of family, friends and care-takers we have around our son, Vivek, it hit me that I had a similar support structure as a marketer and business professional.

Marketing  | 2 min read

How to Reap the Fruits of Social Media Pollination

When you think about it, sharing on social media is a lot like bees carrying pollen. People who come across remarkable content spread it across the web, resulting in fertile discussion and the birth of new ideas -- just like pollen gives bi...

Marketing  | 3 min read

Why Growing Your Website Is Like Playing Monopoly

If you've played Monopoly you probably know that most players want to snag the coveted Boardwalk and Park Place properties. However, just owning that real estate is never enough; it's what you do with it.  It's about buying houses and hotel...

Marketing  | 2 min read

4 Reasons Marketers Need Data Democracy

Ever had to write a case study about an existing customer but had to jump through hoops to get access to the data for your report?  How about no visibility into how your marketing was impacting sales so your reporting was at best directiona...

Marketing  | 3 min read

Is Your Static Content Driving Your Website to Extinction?

I realized this a few nights ago when I stopped by my local Target to find they had re-configured the entire floor plan.

Marketing  | 3 min read

5 Marketing Lessons from the Godfather

The Godfather is an iconic film and novel that everyone remembers and quotes. There are so many remarkable lessons -- from Michael Corleone's hero's journey to his succession of leadership from his ailing father during a tumultuous gang war...

Marketing  | 3 min read

5 Puzzles a Marketing CSI Must Solve to Improve Conversion

Every second of every day websites are drawing qualified traffic that's not converting to leads and customers. And that's not the only crime being committed! Companies are not setting goals, they are not benchmarking results and often have ...

Marketing  | 3 min read

The 7 Deadly Sins of Inbound Marketing

Marketing  | 3 min read

5 Reasons to Publish Your Content in Multiple Formats

Let's face it: People have preferred formats for digesting information and the format needs to be conducive to browsing as well as deep dive study. If your company's site is a pure play of simple web text content it's probably missing an op...

Marketing  | 3 min read

Does Your Company Have a Lead Generation Service Level Agreement?

At the same time, the greatest horror for any marketer (such as myself, responsible for lead generation) is spending time and money generating leads that sales reps don’t follow-up on.

Marketing  | 4 min read

Are All Your Referral Eggs in One Basket?

For the past 10 years I've been running a small educational website with helpful essay writing tips for college applicants. My site has a Google page rank of 6 and ranks #1 for multiple keywords and dozens of long tail keyword phrases. All-...

Marketing  | 3 min read