<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Please select one of the blog options to subscribe.

October 1, 2013

How Does Your Company Stack Up? The Latest Trends in B2B Content [Infographic]

Written by | @

b2b_content_marketing_trendsOne of my favorite things in grade school was that whole "gold star" system. Remember it? You do something well in the classroom and you get a shiny gold star next to your name on a chart of your whole classmates. So, at any given time, you can look around and see how you're stacking up against the rest of the class. 

But once you get out of that grade-school classroom, the gold-star system often goes away. You can't see how you stack up against your competitors and peers because you don't have access to their data. 

That's why benchmark studies, like one recently released by Content Marketing Institute, Marketing Profs, and Brightcove about the current state of content marketing, are just so darn awesome.

Take a look at the latest trends to find out if your company deserves a gold star or not. Trust me -- it'll be just as exciting as the time you got a gold star in the fourth grade.

b2b-cmi-infographic-rev

How does your company stack up? Do any of these trends surprise you?

Image credit: takingthemoney

free demo of hubspot analytics

Topics: Inbound Marketing Content Marketing

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

5 Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

5 Comments