How to Boost a Post on Social Media
1. Pick an existing post on your Facebook Business Page that you want to boost.
2. Click “Boost Post” on the bottom right corner of your Facebook post.
3. Choose your audience.
Before you boost your Facebook post, you can either distribute your post to a recommended audience that Facebook will make for you or create a new audience based on a robust set of targeting options and distribute your post to them.
4. Set your boosted post’s budget and duration.
Your budget is how much money you’ll spend to boost your post. Your duration is how long you’ll boost your post for. Facebook will estimate how many people your post will reach based on your budget and duration.
1. Click the “Promote” button at the bottom of your post.
2. Pick a goal.
Before you boost your post, Instagram will ask you whether you want to attract more profile visits, website traffic, or promotion views. Whatever your goal is for the specific post you want to boost, make sure you choose the option that best aligns with it.
3. Choose an audience.
After choosing your goal, you can pick from three different targeting options: Automatic, Local, and Manual. Automatic tells Instagram to target people who are just like your followers, Local lets you target people in a specific location, and Manual lets you target specific people, places, or interests.
4. Set your budget and duration.
Instagram will estimate the expected reach and clicks that your post will attract after you set your post’s budget and ad duration.
1. Click “View Tweet Activity” at the bottom of your Tweet.
2. Click “Promote Your Tweet”.
3. Choose your targeting.
Twitter’s targeting is less sophisticated than Facebook’s and Instagram’s. You can only target based off location, like country, state/province/region, or metropolitan area.
4. Set your budget.
After setting your budget, Twitter will estimate the amount of impressions and engagements your boosted Tweet will attract.
Originally published Apr 26, 2019 7:00:04 AM, updated January 07 2020
Topics:Social Media Advertising