One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop up every day. New slices of code take websites from static and drab to interactive and engaging. And it's a lot to keep up with it all. So take a few minutes to catch up on the most important HubSpot content in social media and web design in the past week. Here's what you need to know.
25 'Boring' Companies With Brilliant Social Media Cover Photos
In our industry, there's this huge misconception that companies in "boring" industries -- I'm looking at you guys, financial services, insurance, facilities management, and *ahem* software, among others -- can't create engaging visual content. Why? There's lots of excuses people give, but the most common is that their industry is so boring that they couldn't possibly create visuals to tell their brand story. Well, after reading this post, you or your friends in "boring" industries won't have any more excuses -- here are 25 companies with gorgeous, inspiring, and engaging cover photos on the top social networks.
An Introduction to Google+ for Business
This past week, Google+ released an update allowing posts to be embedded elsewhere on the internet -- but that's just one of the many releases the social network has rolled out over the past few months. If you want to catch up on the latest and greatest best practices for building a brand and generating leads with Google+, download our Introduction to Google+ for Business.
10 Deadly Reasons Most Websites Fail [SlideShare]
Marketers spend lots and lots and lots of resources on website redesigns every year. Chances are, you're spending tons of time vetting design shops, mocking up wire frames, and of course, communicating all the changes to internal stakeholders. So after all of your time and effort, imagine having a subpar website ... yeah, I'd be pretty frustrated. To help you avoid that resource-consuming and frustrating outcome, we've put together a SlideShare of the 10 Deadly Reasons Websites Fail. So go ahead, check it out – you will be grateful later on when you know exactly what pitfalls to avoid.
The 4 Essentials of Every Great Website (And How to Design Yours)
While you're busy making sure your website redesign project doesn't result in a mediocre website, you should also check out this recently released ebook, The 4 Essentials of Every Great Website, to ensure that it becomes the best website experience it can be. Learn how to make your website design gorgeous, optimized for the user, personalized, and mobile-ready -- and get some great examples of websites making use of these elements already.
The Marketer's Guide to Getting Started With Content Personalization
Like we previously mentioned, making sure your marketing is personalized and contextual to your visitors, leads, and customers is crucial your company's success. And I think most marketers would agree that personalization is a good thing -- though actually implementing it can be overwhelming and difficult. If you're looking to easily add more personalized elements to your marketing strategy, check out this introduction to content personalization.
What was the most interesting thing you learned this week on the HubSpot blog? What do you want to see more of? Leave your feedback in the comments!
Image credit: Helico