Creating buyer personas is an important part of a successful inbound strategy.
These semifictional representations of your ideal buyers help you understand your customers better; and when you understand your customers better, you can create content better geared toward them.
And better content helps attract website visitors who may well turn into customers one day.
But building a buyer persona isn't as simple as narrowing your customers down to an age range, location, occupation type, gender, or some other descriptor. It's a science -- one that involves research, analytics, even surveys of your existing customer base. Creating very specific personas can dramatically help improve your marketing campaign results. Check out the infographic below created by Single Grain to learn more about the science behind building great personas.
How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]
20 Best Buyer Persona Questions to Ask Customers [Free Template]
Content Mapping 101: The Template You Need to Personalize Your Marketing
The Definition of a Buyer Persona [in Under 100 Words]
The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts
What is Technographic Data? (And Why It Matters)
The Complete Guide to Firmographic Data
What Is Demographic Segmentation, & How Do You Do It?
8 Modern Tips for Marketing to Millennials
What a Social Media Target Audience Is and How to Find It
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6 free buyer persona templates, plus an instructional guide.
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