When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. Just take a look at a Google Trends report and you'll see the interest over time escalate drastically over the past two years.
But the high spike in content marketing interest has, in some cases, led to content clutter, content deluge, and, essentially, content crap.
I believe one of the core reasons for this has been because there aren't enough conversations around which formats your content assets should be presented in.
From my own experience, I've engaged in plenty of conversations around what content topics to cover -- and many of them end with something like, "That's not really appropriate for an ebook, it'd be better as a blog post." Or, "That would be better consumed in a SlideShare than a video."
In the in-depth SlideShare below, I'll dive into seven different content formats, explain when each format is appropriate to use, and provide a template for working with each format type -- to help lend some clarity to this content format conundrum:
As you can see, there are many formats through which your content can be shared. I hope my philosophy on content presentation resonates, and that the resources provided help you succeed! A special thank you to the attendees of #SIMengage for attending my keynote on this presentation.
Originally published May 15, 2014 8:00:00 AM, updated November 22 2017