SEO Isn't as Hot as You Think: Why Content Marketers Get Hired

Ginny Mineo
Ginny Mineo



interviewLooking for a job is tough -- especially in marketing. The industry has been changing at lightning speeds, and it's showing no sign of letting up.

Technology continues to shape how we strategize and execute our marketing, and job seekers need to stay on top of those trends in addition to mastering all of the other key traits of a successful content marketer.

Wouldn't it be nice to get a definitive answer on what hiring managers are looking for in prospective teammates? 

To help us all figure out what matters most to content marketing hiring managers, Kapost surveyed over 500 marketers and gathered their results into this infographic. So if you ever wanted to peek into the mind of the hiring manager at your next job interview, check out next best thing below. Hopefully it'll give you that extra leg up in your next job search.

Top Hiring Trends in Content Marketing


5 Tweetable Takeaways

54.2% of marketing teams will hire content marketers in the next year. twitter-logo

More than 9 in 10 companies report writing/editing skills are the most important qualities in a content marketer. twitter-logo

56% of content marketing teams are responsible for driving awareness. twitter-logo

83.7% of companies report hiring for content marketing is "somewhat difficult" or "difficult." twitter-logo

Most content marketing teams will grow by 1-3 people in the next year. twitter-logo

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Topics: Recruiting Tips

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