7 Pieces of Content Your Audience Really Wants to See [New Data]

Content consumption trends are constantly evolving, which keeps marketing teams on their toes.

In order to create content that your audience loves, you have to first understand who your target audience is and where you can find them. From there, you can tailor your content strategy.

To help you prepare your strategies to meet audience needs, I dove deep into our State of Consumer Trends Report to share the top findings on consumer preferences.

We’ll cover the top consumable content trends of 2024 — from funny and relatable memes to educational content. I’ll also share how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.

Table of Contents

• What is content consumption?
• Content Consumption Trends
• Consumable Content Audiences Love

What is content consumption?

Content consumption refers to the process of a person, your consumer, engaging with your content in any format. Content can include text, audio, video, emails, podcasts, and more.

Understanding content consumption and your target audience’s favorite types of content can help you tailor your content strategy to them.

For marketers, keeping up with content consumption trends can be challenging, but repurposing is one way to make things easier.

Although trends are evolving, consumers most likely still need the content published on your site and throughout your marketing efforts.

Instead of trying to redo everything, consider repurposing. For example, one blog post can quickly become social media posts, videos, or emails.

You can use HubSpot’s Content Hub to make repurposing easier. The AI will help identify content opportunities from long-form content like a blog.

Once you’ve developed an idea, you can use generative AI to help produce the content, from text-driven content to audio.

Try Content Hub Today

Content Consumption Trends

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