Updated:
Published:
Smart content, also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer.
Smart content is designed to offer a more relevant and personalized experience to your website visitors -- one that static content can’t provide.
Using intel from your marketing software or CRM system, marketers can customize their site pages for every type of visitor. For instance, you could segment your pages to provide a different experience for your leads versus your customers, so you can deliver the most personalized and relevant experience possible to everyone who visits your site.
Topics:
Smart Content
Related Articles
-
15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate
-
How Dynamic Content Makes Your Marketing More Personal
-
How to Use Smart Content to Take Advertisements to the Next Level
-
3 Simple Ways to Personalize Content by Referral Source
-
Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
-
4 Creative Ways to Make Your Website More Personalized
-
Free Ebook: How to Master Personalized Marketing
-
6 Ways to Pull Off Anonymous Personalization People Love
-
How to Use New Anonymous Targeting to Get Sales Faster
-
6 Smart Strategies for Segmenting Your Dynamic CTAs