Smart content, also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer.
Smart content is designed to offer a more relevant and personalized experience to your website visitors -- one that static content can’t provide.
Using intel from your marketing software orCRM system, marketers can customize their site pages for every type of visitor. For instance, you could segment your pages to provide a different experience for your leads versus your customers, so you can deliver the most personalized and relevant experience possible to everyone who visits your site.
Originally published Mar 15, 2014 8:00:00 AM, updated July 28 2017