When it comes to marketing tactics, unfortunately there is no "Best if Used By" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.
As you are updating your inbound marketing strategies for 2018, consider tossing out these overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase revenue.
Check out the infographic from the folks at Kuno Creative below.
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![The State of Consumer Trends in 2023 [New Data]](https://blog.hubspot.com/hubfs/consumer%20trends%202023-1.png)
![Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]](https://blog.hubspot.com/hubfs/millenials%20vs%20gen%20z%20what%20marketers%20need%20to%20know%20when%20trying%20to%20reach%20each%20generation.jpg)
![Top Shopping Trends of 2023 & How They've Changed [New Data]](https://blog.hubspot.com/hubfs/shopping-trends_3.webp)
![3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]](https://blog.hubspot.com/hubfs/consumer%20purchasing%20product%20off%20social%20media%20platforms%20similar%20to%20consumer%20behavior%20predictions.jpg)
![The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]](https://blog.hubspot.com/hubfs/two%20customers%20demonstrating%20the%20biggest%20consumer%20behavior%20shifts-1.jpg)