90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)
The second-most common technology B2B organizations use to assist with content marketing is mail marketing software. Roughly 85% of marketers say they work with these tools. (Content Marketing Institute, 2020)
Mobile Email Marketing Statistics
Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
B2C Email Marketing Statistics
80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Test Your Email Knowledge
Many of the data points will be helpful in making the case for investing more time and money into your email marketing strategy. While you can refer back to this post at any time, you can also try to memorize a few for your next meeting. If you want to test your memory right now, take this knowledge check quiz to see how well you retained the information above. Remember, no peaking!
Editor's Note: This blog post was originally published in March 2019, but was updated in July 2020 for comprehensiveness and freshness.
Originally published Jul 22, 2020 9:00:00 PM, updated June 10 2021