The Ultimate List of Email Marketing Stats That We Think You Should Know

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Katrina Kirsch
Katrina Kirsch

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Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent

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If you're still hesitant, keep reading — we've cultivated a list of email marketing statistics for HubSpot to demonstrate just how powerful email can be. Here, you’ll find: 

General Email Marketing Statistics and Best Practices

  • Email marketing is used by 31% of marketers. (HubSpot Blog Research, 2023)
  • Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)

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  • There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
  • More than 347 billion emails are sent and received each day. (Statista, 2022)
  • 64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
  • 38% of brands are increasing their email budget, and just 10% are making cuts. (HubSpot Blog Research, 2023)
  • The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
  • Emails with multimedia elements or formats with images and/or videos have the highest performance. (HubSpot Blog Research, 2023)
  • The best time to send a marketing email is 9:00 AM - 12 PM EST, then 12:01 PM - 3 PM EST. The worst is 1 AM - 3 AM EST.  (HubSpot Blog Research, 2023)
  • 22% of marketers (or the companies they work for) send marketing emails...
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