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March 9, 2014

Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week

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business-pathWhile many small businesses have been excited to convert their marketing strategies to the inbound methodology, larger corporations and enterprises haven't been as quick to the draw.

But the good new is this: inbound marketing wasn't designed for a specific size or type of company; it was designed to respond to a new type of consumer.

This week in HubSpot content, we focused on everything from companies just getting started to well-established enterprise-level corporations, offering insight to help businesses of all shapes and sizes integrate inbound into their marketing campaigns.

Oracle Adopts an Inbound Approach With New Focus on Social Sales

Oracle has pulled out in front of the enterprise crowd as a vocal advocate for changing the ways CMOs, CIO, and industry leaders think about marketing. At HubSpot, we're thrilled to see a mainstream, enterprise-level adoption of the concepts that we’ve been preaching for the past eight years.

In this blog post, discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling.

7 Reasons Most Enterprise Websites Fall Short

Just because enterprise businesses have large marketing budgets doesn't mean that they'll automatically be the most successful online. Although many enterprise companies pour tremendous chunks of money into their websites each year, a great deal of those websites are still missing the mark.

In this post, learn the reasons that most enterprise websites fall short of spectacular, and how you can optimize your website.

The Case for Enterprise Sales and Marketing Alignment [SlideShare]

Regardless of how large your company is, at some point, there's bound to be some friction between your sales and marketing teams. Sales relies on Marketing to attract quality leads, and marketers expect salespeople to follow up with the leads that they worked so hard to acquire.

This blog post will discuss why sales and marketing alignment is particularly important at enterprise businesses, and how you can prevent conflict between your sales and marketing teams.

Why Most Startups Get Branding Wrong (and How to Fix it)

If you have any experience launching a startup, you know how painful the entire process can be. Countless hours go into the venture, fueled by a roller coaster ride of emotions. Despite your hard-work, it often feels like your entire future hangs in the balance as you pour everything you have to give into launching the company.

Once startups "go live" and start generating revenue, the focus switches to building and optimizing your brand. In this article, you'll learn all about building a brand -- everything from the common pitfalls to the best practices for establishing and growing your brand's identity.

The Benefits of Using Content to Show Your Nonprofit's Impact

We spend a lot of time at HubSpot discussing how you can use content to fuel your marketing and sales. Recently, we've gotten a lot of questions from our followers about why organizations need to make their content strategy a priority. Here, we discuss four simple but significant benefits of using content to show your nonprofit's impact and to help increase awareness, support, and funding for your cause.

7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy

TED talks are supposed to fall into the realm of technology, entertainment, and design -- but really, they cover topics about almost anything you can imagine. In this blog, we've compiled a list of the top seven TED talks that we believe will benefit nonprofits looking to focus more on social media marketing and engagement. Enjoy!

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Topics: Inbound Marketing

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