Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users.
Facebook knows what we're interested in, who we hang out with, and how we self-identify -- so there's a great opportunity for marketers to deliver highly relevant and personalized ads through the social network.
But just because there is an opportunity for success on Facebook doesn't mean everyone's using the advertising options right. If you're someone who wants to get more out of their Facebook ads, take a look at the infographic from Qwaya, featured below, to gain a better understanding of all of the options Facebook provides.
Originally published Aug 5, 2014 2:00:00 PM, updated March 26 2019