Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn't some newfangled buzzword, nor was it a word that's particularly exciting or memorable. The word? How.
Don't let the diminutive length of "how" fool you: While just three letters, it's extremely powerful. "How," by its very nature, is instructional.
We use "how" to explain ... well ... how to perform certain tasks, how to improve at performing those tasks, how to avoid black hat practices, and how to achieve the best results possible.
By leveraging the power of "how" more frequently, we as inbound marketers can make sure we're producing content that's genuinely useful. Instead of theorizing and proselytizing and doing other kinds of "izing," we should be providing relevant action items and takeaways that will actually help people move the needle.
So, without further ado, here's a collection of new HubSpot content that we hope you will find helpful. Enjoy!
How to Create a Facebook Business Page That Doesn't Suck
Already have a Facebook Business Page set up? Well done! But before you get too excited, here's a follow-up question: Is it any good? In this recent Inbound Hub post, we offer up 15 tips for taking your page to the next level. From customizing app thumbnails, to scheduling posts at the proper times, to tracking your success, there's a ton of great advice for creating a Facebook Business Page that looks top-notch.
A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]
Whether you're a seasoned LinkedIn expert with 500+ connections or a newbie who's struggling to get started, this new infographic from Bluewire Media has got you covered. With sections for beginner, intermediate, and advanced users, the infographic outlines 5-minute LinkedIn "workouts" that you can complete daily to help hone your skills and increase your reach.
How to Optimize Your Emails for Mobile Devices
It's time to face the facts, folks: 48% of emails are opened on mobile devices. And guess what? If your emails aren't optimized for mobile, there's a good chance (a 69% chance, to be precise) that recipients are going to delete those emails. Fortunately, HubSpot's resident email conversion expert, Niti Shah, has compiled these 5 tips to help you ensure your emails deliver a stellar user experience across all devices.
17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
One of the problems with the recent explosion in content marketing and self-publishing is that there's now a TON of information online. As a marketer who's always on the lookout for useful, educational, and accurate resources, separating the wheat from the chaff can be a challenge. Or, as fellow HubSpotter Ginny Soskey asks in her recent post on bad marketing advice, "how the heck are you supposed to distill the good stuff from the deluge of crap?" Read her expert pots and you'll find out.
How Sales Leaders Can Use Gamification to Crush Quotas
Okay, so "gamification" definitely sounds like one of those newfangled buzzwords. But at its core, gamification is simply the process of applying common gaming elements (like keeping score) to other disciplines. In this recent post on our Inbound Sales blog, we relay how salespeople can take advantage of gamification for meeting -- and beating -- quotas.
How to Get Your Infographic Noticed
According to my pal Mr. Google, searches for infographics have increased by more than 800% over the past two years. That tells me this is a content type you may wanna consider for your site in the near future. If you're thinking of putting one together, check out these six tips that can assist you in gaining plenty of exposure for your graphic.
Gary Vee: Most Marketers Are Doing It All Wrong. Are You One of Them?
We've put together a sneak peek of our new guide in SlideShare form, which details how marketers used to approach SEO, how they approach it today, and how they'll need to approach it in the future. Want to get the full picture? Download the full offer here.