facebook-twitter-trendingFacebook released one more feature today -- one that's remarkably Twitter-like, actually.

According to Mashable, the new tool is called "Trending," and it'll be showing up in a Facebook account near you in the next few weeks -- on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.

Sound familiar? Take a look below for a sample of what it'll look like:

facebook-trending

You'll notice that, in addition to the topic, there's a nice little description of the topic below, too.

It's also important to note that Trending isn't necessarily pulling in just one particular article for each trending topic. If you click into a trending topic, you'll see a list of several posts related to the topic.

How Facebook Trending Works

You may be wondering, "Hey, how do I get my content trending? That seems like some pretty good real estate."

Good question. Well, Facebook's placing content up there based on a couple criteria:

  • Which content is getting the most attention across the entire Facebook platform -- this is being measured based on whether the topic has seen a "sharp increase in popularity," rather than the net volume of content about the topic.
  • Which content is more relevant for that particular user based on his or her interests

And now that you know that, you might be thinking, "Great, this means I have to buy a bunch of Facebook ads to get my content spiking in mentions."

Actually, that's not true ... at least not yet. Facebook's not including sponsored or promoted content in their Trending topics right now. But who knows what the future has in store, so try to get in your Trending face time now.

So ... whaddya think of this new feature from Facebook?

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Originally published Jan 17, 2014 11:00:00 AM, updated February 01 2017

Topics:

Facebook Marketing