As marketers, we all know that great writing can help our content stand out from the crowd. But in addition to crossing our t's and dotting our i's, we need to make sure that we're balancing our equations and refining our formulas.
Yes, my friends: Marketing requires a scientific approach. And the language of science? That'd be "mathematics" (Remember? From high school? It was the class with the numbers and stuff.)
This past week on Inbound Hub, we had a statistically significant* number of posts that dealt with the scientific side of inbound. From understanding Facebook's new algorithm, to putting together pivot tables in Excel, we've got the nerdiest of the nerdiest for you to learn about.
So, bust out those protractors, adjust your bifocals, and dive into this past week's worth of wonderful content from the blog.
(*Author clearly doesn't understand what that means)
A Scientific Approach to Hitting Your Lead Gen Goals With Content
While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. In this new post, HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals.
New Facebook Algorithm Update Dings Text Updates From Businesses
Usually, when we read the word "algorithm" in a headline, we brace ourselves for some earth-shattering SEO news from Google. But remember: Facebook has an algorithm too -- one that controls what shows up in our News Feeds. The latest change to this algorithm means you'll be seeing fewer text status updates from companies, as Facebook is putting a heavier emphasis on its "link-share" updates. Learn all about it here.
Not Just for Data Geeks? Why Marketers Need to Know Excel
We inbound marketers loooove our Google Docs ... and our Microsoft Word ... and our PowerPoint. But, there's another tool in our inbound arsenal that many of us are guilty of neglecting: Excel. I'm here to tell you that it's easier than you think! Mastering Excel will give you a whole new skill set and help you unlock insights that are crucial for your business's success.
10 Stats About Inbound Marketing That Will Make Your Jaw Drop
Did you know that 75% of searchers never scroll past the first page of search results? Or that visitors only spend 10 seconds on a homepage before leaving if they don't like what they see? Dive deeper into these intriguing stats and learn several more in this new post from our Insiders section.
Should Your SEO Strategy Include Yahoo and Bing?
Google has become so ubiquitous in the world of search that we regularly use it as a verb. And while many marketers focus solely on Google when crafting an SEO strategy, they shouldn't forget that other search engines are out there, like Bing and Yahoo (heard of 'em?). So, should you be optimizing for other search engines in addition to Google? We explore all the angles in this new post.
Who Needs Google? Mark Cuban Says He's Using It Less and Less
Speaking of search engines, do we even need them? In a new post in our Opinion section, Dan Lyons dissects a recent comment from billionaire investor and entrepreneur Mark Cuban. According to Cuban, Google (and other search engines) are failing to index the most important information: the information that's being created and shared on social sites like Twitter, Facebook, Pinterest, Instagram, Tumblr, and Snapchat.
A Proven Framework for Prospecting Emails [+20 Free Email Examples]
In a recent post in our Sales section, HubSpot Director of Marketing for Inbound Sales Brian Whalley lays out a three-part process for successful email prospecting. In the post, you'll not only get to read a HubSpot-tested sales email, but also the opportunity to download 20 more.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!
Originally published Jan 26, 2014 8:00:00 AM, updated February 01 2017