Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar?
It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo.
With the help of Matthew Howells-Barby, HubSpot's Director of Acquisition and in-house SEO expert, we took a look at our SEO strategy and decided to share it with all of you in our free SEO Tutorial.
![→ Download Now: SEO Starter Pack [Free Kit]](https://no-cache.hubspot.com/cta/default/53/1d7211ac-7b1b-4405-b940-54b8acedb26e.png)
Is your team still focusing on keywords rather than topic clusters? Do you have an active backlink strategy? See how you and your team fare in the new world of search engine optimization by taking this 10-question quiz.
![The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]](https://www.hubspot.com/hubfs/seo-sge-1-20241031-8247348.webp)
![SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]](https://knowledge.hubspot.com/hubfs/seo-tutorial-1-20240927-2646277.webp)
![The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]](https://www.hubspot.com/hubfs/evolution-of-search-1-20240809-1367247-1.webp)
