When you're first starting to create visual content, one of the easiest things to overlook is the image file type. It's easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type ... you just breeze on past it. 

But picking the wrong file type can be more disastrous than you'd think.Download 195+ visual marketing design templates to use for social media posts,  infographics, and more.  Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image. Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site's speed (and we all know that that could have an impact on your SEO).

To make sure you're avoiding those mistakes, this infographic from WhoIsHostingThis.com will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. 


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Originally published Jan 6, 2015 6:00:00 AM, updated July 28 2017